all ...most.

Give it your all ...most.
    It's nothing much like L&P when you're doing nothing much.

Advertising Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Group Creative Head: Darran Wong Kam
Senior Copywriter: Ben Pegler
Creatives: Adam Barnes, James O'Sullivan
Designer: Sam Cox
Head of Planning: Rupert Price
Strategic Planner: Anna Gunnell
Client Service Director: Nikki McKelvie
Account Director: Saya Tran, Posey Wall
Account Executive: Katie Grove
Published: October 2010