Corporate Identity design system, Branding, Packaging design, E-commerce Website design
Established in 2011 and headquartered in the heart of New York City, STOCK
offers a unique and global perspective on men's style. At the online
store and the retail space in Ishikawa, Japan, STOCK strives to curate a
mix of best international menswear, beautifully crafted products, and
the latest New York fashion trends and lifestyle.
STUDIO
NEWWORK was assigned to create the brand identity system including
logo, stationery, packaging, hang tag, gift box, shopping bag, and
e-commerce website. The logotype was custom designed in bold, timeless
sans-serif typeface with unique trimming in letter T and K, geometric
letter O with perfect circle outer edge. The use of black frame is clean
and consistent for a flexible packaging treatment and for the ease of
navigation on the website. Primary colors are simply black and white,
and a secondary color palette is complementary. It warms up the
thoroughly clean presentation on e-commerce website and in store
interior.
Quality lies not only in just delivering
fine products from all over the world but in serving customers
sincerely and attentively. Even with online purchase, STOCK puts quality
first with friendly owner's notes on a message card with each purchase.
STOCK's clean aesthetic with warmhearted service contributes to their
appeal.
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